Erik Adigard, M-A-D : Compaq rebrand

brand system
Compaq case study

COMPAQ is a part of HP's product line. We run a brand audit and repositioning strategyto gear the brand towards high school, college and 1st time buyers. The campaign was researched and conceived in less than 30 days. Among many components, it included dozens of symbols and logotypes with brand implementations in all major supports: web, packaging, collateral, etc.